Empowering Indonesia's Job Market with Cerita Event
In the ever-evolving landscape of the job market, Jobstreet by SEEK has been a longstanding player in Indonesia, supporting the professional community for over 20 years. Known for its commitment to improving job opportunities, Jobstreet continues to evolve, focusing on making job platforms more accessible and efficient for both employers and job seekers. In a bold step to further this mission, Jobstreet launched the “FREEMIUM Nationwide Launch” on January 23, 2025, an event that would redefine how companies and applicants interact within Indonesia's job ecosystem.
The event, executed by Cerita Event, a key player in the FAB Indonesia network, emphasized the platform’s innovative Freemium model, which aims to make job listings more accessible, particularly outside Java, by offering free profile creation and unlimited job ad placements for businesses in non-Java areas. Through this event, Jobstreet sought to promote its mission of enhancing job availability across Indonesia, with a focus on small to medium-sized enterprises and regions outside of Java that typically have limited access to digital recruitment resources.
Unlocking #NextMill1onJobs for Indonesia
Held simultaneously across various Jobstreet offices in Jakarta, Surabaya, Semarang, Jogja, and Bandung, the event’s theme, "Building a Strong Ecosystem to Unlock #NextMill1onJobs for Indonesia," resonated strongly with both job seekers and employers. This nationwide initiative aligns with the Next Million Jobs campaign that Jobstreet launched in late 2024, aimed at addressing the pressing issue of job availability across the country, especially in areas outside Java where job opportunities are more limited.
Key figures who graced the event included Peter Bithos, Group Executive, Commercial Officer at SEEK across the Asia Pacific, who expressed the company’s deep commitment to Indonesia’s economic growth. "Today, we give back to you. Today is for you and your teams. This is part of our long-term commitment," said Bithos. He also emphasized that Jobstreet strives to make job hiring easier by providing businesses with tools to post job vacancies without additional costs, which would otherwise be a burden for smaller companies with limited budgets.
Varun Mehta, COO of Jobstreet Indonesia, shared some powerful insights, "We are here to move Indonesia forward with you. Indonesia represents the largest economic growth across our Southeast Asia markets." He also highlighted how Jobstreet has integrated cutting-edge AI features into its platform to enhance job matching and improve recruitment efficiency.
Jobstreet's New Freemium Model
The Freemium model introduced at the event is designed to democratize access to recruitment platforms, especially for SMEs in Indonesia. Through this initiative, Jobstreet allows businesses to create job postings for free and only pay for the performance-based results, such as applicant engagement and successful matches. Wisnu Dharmawan, Sales Director at Jobstreet Indonesia, outlined the benefits of this new model: "Today, we are introducing Freemium, a combination of all benefits from various channels. The platform allows businesses to create free job ads and pay for performance-based results." This innovation is expected to not only boost the efficiency of job listings but also make recruitment more accessible for businesses across the archipelago.
In addition to free job ads, the platform’s new AI-powered features make it easier for employers to find qualified candidates by offering smarter recommendations based on the company’s hiring needs. Jobstreet aims to bridge the gap between businesses, especially UMKMs (small and medium enterprises), and the tech solutions needed to modernize their hiring processes. Mehta also emphasized the challenges faced by businesses outside Java, where only 22% of job seekers currently come from, and how this platform offers solutions to these challenges.
The Role of Influencers: Reza Rahadian and the Campaign's Cultural Impact
Reza Rahadian, one of Indonesia’s most popular actors and a brand ambassador for Jobstreet, also shared his thoughts on the importance of this initiative. “When I participate in a campaign, I need to truly understand its purpose, and I found something really positive in the #NextMill1onJobs campaign,” said Rahadian. His heartfelt message resonated with the audience, especially in a country like Indonesia, where millions of young professionals are looking for better job opportunities. "For those who may not have the same opportunities as others, but are willing to work hard and bring their ideas to life, we have to make sure they know they can achieve their goals with the right tools."
Jobstreet’s Continued Commitment to Indonesia’s Future
Cerita Event’s role in executing this nationwide launch was pivotal in showcasing Jobstreet by SEEK’s ability to scale its impact across Indonesia. The agency ensured that the event’s execution—spanning multiple locations—was seamless, with high-quality media event management, stage design, and branding that captured Jobstreet’s essence as an innovative, efficient, and accessible recruitment platform. Additionally, multimedia elements further emphasized the brand’s position as a leading platform in the digital recruitment space.
By aligning with Cerita Event, Jobstreet has reaffirmed its position as a trusted partner for job seekers and employers alike, contributing to Indonesia’s economic and workforce development. Through strategic collaborations and the introduction of Freemium, Jobstreet has made a significant step in addressing Indonesia’s job market gaps and has helped foster an ecosystem where opportunities are more accessible, regardless of geography.
With continued innovations and partnerships, Jobstreet by SEEK is paving the way for a more inclusive job market in Indonesia, while Cerita Event, part of the FAB Indonesia network, continues to play a vital role in executing impactful, forward-thinking events that connect brands with their audiences in meaningful ways.
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About Cerita Event:
Cerita Event is a creative event organizer specializing in idea creation, professional event management, and digital amplification, crafting compelling brand stories for every event they curate.
Learn more about Cerita Event:
https://www.instagram.com/ceritagroup_id/
For more information, please contact:
Ade Joesaki
General Manager of Cerita Event
e: ade.joesaki@ceritaevent.com
p: +62 812-8170-862
