Cerita Event, a key player within the FAB network, recently executed a thrilling marketing campaign that combined entertainment, engagement, and product experience like never before. In partnership with Rumah Indofood and Netflix, Cerita Event successfully brought a unique activation to life, drawing attention from fans and consumers across the country. This collaboration, centered around Netflix’s wildly popular series Squid Game and Indofood’s beloved products, created an immersive experience that was both nostalgic and forward-thinking.
A Unique Event Concept
The event, titled Pop Mie & Chitato Lite x Squid Game 2: The Squid Game Experience, was held across three prominent locations in Indonesia: KCIC Whoosh (December 28-29, 2024), Taman Literasi (January 4-5, 2025), and Indofood Tower (January 16-17, 2025). At these venues, Indofood and Netflix came together to create a themed event that merged product promotion with interactive engagement.
Visitors were invited to experience the heart-pounding thrill of Squid Game through a series of games and challenges, all set against the iconic backdrop of the Netflix series. The booths were designed to recreate the chilling yet exciting atmosphere of the game show, complete with a Starling Photo Spot and a Pink Guard installation that instantly transported attendees into the world of Squid Game.
Tapping into the Squid Game Phenomenon
The buzz around the Squid Game series, particularly with the release of its second season on Netflix, provided the perfect opportunity for Rumah Indofood and Cerita Event to leverage the show’s cultural impact. As fans across the globe celebrated the new season, this activation gave them the chance to engage with the brand in a whole new way, while tapping into the excitement and anticipation surrounding the latest season. With Netflix's massive audience and Indofood's widespread popularity in Indonesia, the synergy between the two brands created a memorable moment for attendees.
At the event, visitors were not only treated to the thrill of interactive games and challenges but were also invited to purchase special bundles featuring Chitato Lite and Pop Mie products. These offerings were coupled with attractive deals from Rumah Indofood, ensuring a seamless connection between the entertainment experience and Indofood’s product offerings.
Engaging Activities and Booths
The event featured several key activities designed to engage and entertain visitors:
Games & Challenges: Participants could join the action by taking part in Squid Game-themed challenges. Each game offered the chance to win prizes and create a deeper connection with Indofood products in the process.
Product Selling & Sampling: As part of the activation, visitors were able to purchase specially packaged Chitato Lite and Pop Mie bundles, which added a fun shopping element to the event. The product sampling also allowed consumers to experience the taste of Indofood's popular offerings while immersing themselves in the Squid Game vibe.
Cerita Event’s Expertise in Thematic Activations
What truly set this event apart was the expertise of Cerita Event, in curating and executing immersive, thematic events that drive both consumer engagement and brand impact. Cerita Event’s ability to blend entertainment with marketing seamlessly is a testament to its skill in crafting experiences that leave lasting impressions. Through innovative strategies and detailed planning, Cerita Event helped Indofood tap into the viral success of Squid Game while maintaining a strong focus on the brand’s products.
With Indofood as one of its notable clients, Cerita Event once again showcased its ability to connect audiences with brands in meaningful ways. By creating an engaging atmosphere that mixed pop culture with product interaction, the event helped solidify Indofood’s position as a leading brand in Indonesia.
An Experience That Resonates
Cerita Event's partnership with Rumah Indofood and Netflix created more than just a promotional event; it provided an experience that resonated with attendees, making it an unforgettable fusion of entertainment and branding. This activation not only showcased Cerita Event’s creativity and expertise but also highlighted the power of immersive marketing that connects deeply with audiences.
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About Cerita Event:
Cerita Event is a creative event organizer specializing in idea creation, professional event management, and digital amplification, crafting compelling brand stories for every event they curate.
Learn more about Cerita Event:
https://www.instagram.com/ceritagroup_id/
For more information, please contact:
Ade Joesaki
GM of Operations - Cerita Event
e: ade.joesaki@ceritaevent.com
p: +62 812-8170-862
