sStar Wars enthusiasts and ice cream lovers converged in Senayan for an extraordinary three-day event that seamlessly blended the beloved Star Wars universe with the refreshing taste of Calippo ice cream. Organized by Foniks and Cerita Event, subsidiaries of FAB Indonesia, the event, titled "Star Wars: The Galactic Calippo Experience," took place at Indomaret GBK from June 28 to June 30, 2024. Transforming a pop-up venue into a galactic playground, festivities ran from 4 PM to 9 PM on weekdays and extended from 7 AM to 9 PM on weekends, ensuring ample time for fans to fully immerse themselves in the experience.
Walls, a name synonymous with legendary frozen desserts, introduced the Calippo, a cylindrical treat that perfectly complements the Star Wars theme. With flavors like Strawberry and Blue Lemon, the Calippo popsicles resembled the iconic lightsabers, adding an extra layer of excitement for attendees. Guests had the chance to taste these lightsaber-inspired treats while engaging in various activities.
The event featured a plethora of exciting activities designed to engage and entertain the captive audience and community members. Attendees were treated to cosplay appearances by Darth Vader and stormtroopers, creating picture-perfect moments and memorable interactions. A Millennium Falcon photo backdrop provided the ideal setting for fans to capture their Star Wars memories.
Foniks and Cerita Event ensured that the Galactic Calippo Experience was not just about enjoying these exclusive desserts but also about creating and sharing memories. Engagement activities encouraged attendees to participate in user-generated content (UGC), fostering a sense of community and connection. This interactive approach highlighted the event's creativity and the organizers' commitment to delivering immersive experiences.
The collaboration between Foniks and Cerita Event exemplified the power of combining expertise in creative event management and trendvertising. Their joint efforts brought the Star Wars: The Galactic Calippo Experience to life, delivering a unique and engaging event that resonated with fans and showcased the best of FAB Indonesia's creative capabilities.
Cerita Event is a creative event organizer specializing in idea creation, professional event management, and digital amplification, crafting compelling brand stories for every event they curate.
Learn more about Cerita Event: https://www.instagram.com/ceritagroup_id/
Ade Joesaki
operation director of cerita event
e: ade.joesaki@ceritaevent.com
t: +62 812-8170-862
Foniks is a trendvertising agency that helps brands solve marketing problems through creative ideas, targeted media placement, and influential communities. Foniks believes true integration goes beyond just making great ads, focusing on amplifying the message and fostering brand advocacy.
Learn more about Cerita Event: https://www.instagram.com/foniksid/
Krisnina Hanum
business director of foniks
e: hanum@foniks.id
t: +62 812-8072-459