Calling all Minion maniacs! From June 14th to July 7th, 2024, Kota Kasablanka Mall became a vibrant hub of excitement with the Paddle Pop Despicable Me Pit-Stop experience. In celebration of the release of the anticipated Despicable Me 4, Walls introduced the limited-edition Paddle Pop Banana Race, a jelly-textured, peelable delight that added an extra layer of fun to the event.
Organized by Foniks and Cerita Event, both part of FAB Indonesia, this event was a masterclass in creative activation. Foniks, the trendvertising agency known for solving marketing challenges through creative ideas and influential communities, teamed up with Cerita Event, renowned for their expertise in crafting compelling brand stories. Together, a fun pop-up space of Despicable Me wonderland brought mischievous Minions to life.
Visitors were treated to a plethora of engaging activities that captivated audiences of all ages. Exclusive bundle deals, fun photo activities, and interactive games created an immersive experience, while the all-yellow official merchandise allowed fans to take a piece of the Minion magic home. The Paddle Pop Pit-Stop booth was a particular highlight, offering free ice cream, unique stickers, and adorable prizes. It wasn't just a place for treats; it was a hub for family fun, where families gathered to enjoy the free ice cream and participate in exciting giveaways. Lucky visitors even had the chance to win tickets to watch Despicable Me 4, making the event even more memorable.
The collaboration between Foniks and Cerita Event exemplified their commitment to delivering exceptional experiences. By combining Foniks' innovative marketing solutions with Cerita Event's expert event management, they created a vibrant and engaging environment that delighted visitors and amplified the launch of the Paddle Pop Banana Race. Cerita Event, recognized as one of the best event organizers in Indonesia, showcased their mastery in show management, corporate events, and product launches. Their seamless execution of the event highlighted their ability to manage large-scale gatherings, ensuring every detail was meticulously planned and executed.
Cerita Event is a creative event organizer specializing in idea creation, professional event management, and digital amplification, crafting compelling brand stories for every event they curate.
Learn more about Cerita Event: https://www.instagram.com/ceritagroup_id/
Ade Joesaki
operation director of cerita event
e: ade.joesaki@ceritaevent.com
t: +62 812-8170-862
Foniks is a trendvertising agency that helps brands solve marketing problems through creative ideas, targeted media placement, and influential communities. Foniks believes true integration goes beyond just making great ads, focusing on amplifying the message and fostering brand advocacy.
Learn more about Cerita Event: https://www.instagram.com/foniksid/
Krisnina Hanum
business director of foniks
e: hanum@foniks.id
t: +62 812-8072-459