Cerita Event, renowned for its ability to craft compelling brand stories and execute professional event management, delivered an extraordinary creative production for MAPCLUB at the BNI Expo, held from August 2nd to 4th, 2024, at ICE BSD City. This collaboration not only underscored Cerita Event’s strength in creative execution but also marked a pivotal moment in their partnership with one of Indonesia's leading retail brands.
The challenge was clear: how to transform the MAPCLUB Bazaar area into a dynamic attraction that would draw in visitors, while also emphasizing the benefits of becoming a MAPCLUB member or signing up for the BNI MAPCLUB Credit Card. Additionally, the team was tasked with creating a seamless customer journey that would facilitate shopping and elevate the overall experience for every attendee.
Cerita Event tackled these challenges head-on, leveraging their expertise in creative production and strategic event management. The designated shopping area space and booths that featured notable brands under MAP, was meticulously designed to be more than just a shopping space; it was an immersive experience that engaged visitors at every touchpoint. The layout was strategically crafted to guide visitors effortlessly through the space, highlighting key areas of interest and ensuring that the benefits of both MAPCLUB membership and the BNI MAPCLUB Credit Card were front and center.
The event also featured a carefully orchestrated launch process, designed to create a buzz around MAPCLUB's latest offerings. Through innovative design elements and interactive displays, Cerita Event made the booth a hub of activity and excitement, drawing in crowds and sparking conversations both on-site and online.
The MAPCLUB shopping area and booth's success at the BNI Expo was measured not just by the number of visitors or sign-ups, but also by its overall influence on brand perception and consumer engagement. Cerita Event continues to push the boundaries of what is possible in event management, and their success with MAPCLUB at the BNI Expo exemplifies their dedication to excellence and ability to create memorable experiences. Shopaholics and potential new members exited the event with renewed anticipation in the BNI MAPCLUB Credit Card and its services, thanks to Cerita Event's effective execution.
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About Cerita Event:
Cerita Event is a creative event organizer specializing in idea creation, professional event management, and digital amplification, crafting compelling brand stories for every event they curate.
Learn more about Cerita Event: https://www.instagram.com/ceritagroup_id/
For more information, please contact:
Ade Joesaki
Operation Director of Cerita Event
e: ade.joesaki@ceritaevent.com
p: +62 812-8170-862