When music meets mouthwatering delights, magic happens. At The Sounds Project Volume 7, held from August 9-11, 2024, at Eco Park Ancol, Cerita Event masterfully orchestrated the perfect blend of beats and bites with their showstopping showcase of Rumah Indofood. As one of Indonesia's top five music festivals, The Sounds Project attracts tens of thousands of music lovers, and this year’s edition was no exception, featuring 90 of the best local artists and three international headliners. Amidst the buzz and excitement, Rumah Indofood stood out, offering festival-goers an unforgettable experience that perfectly complemented the event's vibrant atmosphere.
A Feast for the Senses
The partnership between Cerita Event and Indofood is a match made in brand activation heaven. Indofood, Indonesia's Total Food Company, made its mark with a captivating display that wasn't just about food but about creating moments of joy. Rumah Indofood, designed by Cerita Event, embraced the concept of a green open space, providing a chill, happy environment where festival-goers could enjoy a variety of musical performances while indulging in Indofood's beloved products like Pop Mie, Indomilk, and Ichiocha.
The centerpiece of Rumah Indofood was a stereo deck-inspired installation, bursting with vibrant colors that resonated with the brand's identity. Inside, attendees could explore designated areas for games, grab exclusive merchandise, strike a pose at photo backdrops, and of course, savor delicious snacks from satellite food carts strategically placed throughout the festival grounds. This setup not only enhanced the overall festival experience but also allowed Indofood to connect with its audience in a fun and interactive way.
Crafting Immersive Brand Stories
Cerita Event, known for its innovative approach to 3D design and brand activation, once again proved why they are a force to be reckoned with in the industry. Their expertise in creating immersive experiences was on full display at The Sounds Project Vol. 7. By incorporating 3D elements into the Rumah Indofood setup, Cerita Event didn’t just build a booth; they created a living, breathing extension of the Indofood brand that resonated with festival-goers long after the music faded.
The honor of collaborating with a powerhouse like Indofood is not lost on the agency. This project stands as a testament to their ability to elevate brand presence through creativity and meticulous execution. Whether it’s a product launch, corporate event, or a show-stopping festival installation, Cerita Event’s knack for storytelling through design ensures that every project leaves a lasting impression. In a celebrated festival filled with unforgettable performances, Cerita Event’s showcase of Rumah Indofood was a standout act, proving that when it comes to blending music, culture, and food, nobody does it better.
Image Source: https://instagram.com/rumahindofood/
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About Cerita Event:
Cerita Event is a creative event organizer specializing in idea creation, professional event management, and digital amplification, crafting compelling brand stories for every event they curate.
Learn more about Cerita Event: https://www.instagram.com/ceritagroup_id/
For more information, please contact:
Ade Joesaki
Operation Director of Cerita Event
e: ade.joesaki@ceritaevent.com
p: +62 812-8170-862
