On August 31, 2024, Cerita Event delivered an exciting and impactful activation at IONATION 5 held at Beach City International Stadium, Ancol. Partnering with ERHA Skinsitive, Cerita Event, recognized for its proficiency in professional event management and creation of captivating brand narratives, developed a creative booth experience to target female sports enthusiasts aged 29 to 40, blending skin care awareness with engaging on-site activities.
The focal point of the activation was the ERHA Skinsitive Ultracalm Skin Barrier Face Moisturizer, a product tailored for active individuals. Given the high likelihood of dehydration and skin issues due to excessive sweating during sports, the campaign highlighted the need for a solution like Ultracalm, which promises to “Melembapkan Kulit 24 Jam, Meski Olahraga Berjam-Jam” (Moisturize Your Skin for 24 Hours, Even During Hours of Sports).
To further enhance this messaging, Cerita Event designed the Hydrate Skin Lab booth, where visitors could experience the Skin Hydration Test and consult ERHA skin beauty advisors. Visitors also engaged in digital activities and surveys, amplifying ERHA’s Skin Reaction Moment Campaign through a more interactive approach.
By focusing on creating a deeper connection between active lifestyles and skin health, Cerita Event ensured that ERHA Skinsitive stood out as the perfect solution for women looking to maintain healthy skin during exercise. Through thoughtful creative development and production, Cerita Event brought ERHA’s message to life in a way that was both informative and memorable.
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About Cerita Event:
Cerita Event is a creative event organizer specializing in idea creation, professional event management, and digital amplification, crafting compelling brand stories for every event they curate.
Learn more about Cerita Event: https://www.instagram.com/ceritagroup_id/
For more information, please contact:
Ade Joesaki
Operation Director of Cerita Event
e: ade.joesaki@ceritaevent.com
p: +62 812-8170-862
