At IDEAFEST 2024, which took place from September 27th to 29th at JCC Senayan, Jakarta, Cerita Event wowed attendees with its immersive and creative booths, all part of the Rumah Indofood experience. As a key player within the FAB network, Cerita Event is known for bringing brand stories to life, and this event was no exception.
Positioned in various locations throughout the event, Rumah Indofood took center stage with its visually striking booths, all designed around the iconic colors of Indofood's renowned brands. The main lobby hosted the Indomie Kuahlity Time Homey Café, where visitors could enjoy their favorite noodle dishes in a cozy setting. Nearby, the Pop Mie Pedes Corner offered an exciting culinary experience, packed with the signature spicy flavors that Pop Mie fans have come to love.
On the lower lobby, Indofood expanded its presence with another Rumah Indofood booth, while in the Semasa Area, the brand’s Indomilk products were showcased alongside an interactive Chitato Korean Market experience, blending Indofood’s favorite snack brand with the ever-popular Korean wave.
IDEAFEST 2024, with its theme focused on understanding Gen Z's world of relevance, provided the perfect platform for Cerita Event to merge cultural insights with brand activations. The carefully curated Indofood booths not only reflected the event’s pillars but also allowed visitors to explore Indofood’s diverse range of products in fun and engaging ways. By creating experiences tailored to a younger audience, Cerita Event helped Indofood connect with Gen Z consumers from a fresh, immersive perspective.
Cerita Event’s reputation for impeccable event execution was once again solidified at IDEAFEST 2024, leaving a lasting impression on attendees. From creating spaces that felt homey yet vibrant to showcasing popular Indonesian and Korean-inspired flavors, Cerita Event brought Indofood’s products to life in a way that resonated deeply with festival-goers.
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About Cerita Event:
Cerita Event is a creative event organizer specializing in idea creation, professional event management, and digital amplification, crafting compelling brand stories for every event they curate.
Learn more about Cerita Event: https://www.instagram.com/ceritagroup_id/
For more information, please contact:
Ade Joesaki
Operation Director of Cerita Event
e: ade.joesaki@ceritaevent.com
p: +62 812-8170-862
