MGP Space at SCBD Park transformed into a vibrant hub of technology and culture as Cerita Event, part of the renowned FAB Indonesia network, hosted the Galaxy AI Unpacked Party held earlier this year on January 18, 2024. With over 250 distinguished guests, including prominent KOLs, community representatives, media professionals, Samsung Members, and loyal customers, the event was designed to immerse attendees in the groundbreaking features of the Galaxy AI Phone.
Drawing inspiration from the dynamic energy of Seoul’s nightlife, the theme “Epic Night in Seoul” guided the evening, offering a unique blend of tech innovation and cultural vibrancy. The event aimed to demonstrate how the Galaxy AI Phone seamlessly integrates into everyday life, making each moment not only smarter but also more exciting. From registration to the final celebration, attendees were invited to explore and experience the cutting-edge capabilities of Samsung’s latest innovation.
The journey began with guests scanning a barcode upon arrival, where they took photos using the Eureka app and edited them with AI-powered tools. Their creations were then displayed on large screens, setting the stage for a highly interactive evening. As they moved through the event’s thoughtfully designed spaces, attendees explored themed areas like a recreated Seoul subway station and the iconic Gangnam District. Here, they tested features such as Circle to Search and Live Translate, discovering how the Galaxy AI Phone could simplify everyday tasks like finding popular landmarks, navigating fashion trends, and even making reservations in a new language.
Another highlight was the N-Tower experience, where guests unleashed their creativity by using advanced photo editing tools to remove unwanted objects, resize images, and transform backgrounds with the phone’s AI-powered generative features. These hands-on activities not only entertained but also underscored the phone's ability to empower users with intuitive tools for creativity and productivity.
The evening reached its peak with the Global Unpacked Live Streaming, where Samsung Members Stars, content creators, and other guests gathered to witness the unveiling of the Galaxy S24 Series. Broadcast live from San Jose, California, the launch highlighted Samsung’s unwavering commitment to innovation and offered a moment of global connectivity, uniting tech enthusiasts from around the world in shared excitement.
The Galaxy AI Unpacked Party was more than an event—it was an immersive journey that showcased how technology can enhance modern living while inspiring creativity. With Cerita Event’s seamless execution and innovative approach, the evening left a lasting impression on all who attended, redefining the boundaries of what technology events can achieve. It was a celebration of progress, connection, and the endless possibilities of the digital age.
Check out the recap here.
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About Cerita Event:
Cerita Event is a creative event organizer specializing in idea creation, professional event management, and digital amplification, crafting compelling brand stories for every event they curate.
Learn more about Cerita Event: https://www.instagram.com/ceritagroup_id/
For more information, please contact:
Ade Joesaki
Operation Director of Cerita Event
e: ade.joesaki@ceritaevent.com
p: +62 812-8170-862
